*89% of news stories used an episodic (discrete) frame, while only 11% used a thematic frame (broader context of issues) (Kunkel, Smith, Suding, & Biely, 2002).** This figure comes from a study in 2001 that examined how 12 major news publications across the United States reported on children and/or child-related issues. These stories were broken down into the following categories: child abuse and neglect, child care, child health insurance, teen childbearing, and youth crime and violence.
Readers of traditionally framed news stories expressed greater pessimism than readers of the public health stories and believed more strongly that crime is random. Framing and perspective certainly matter. The framing of news stories has been shown to influence readers’ attributions of responsibility, general attitudes, and knowledge level pertaining to crime, disaster, and public policy issues.
Write thematic, and contextualized stories, as well as episodic: This encourages work on prevention, and helps people understand the problem in its context. Try to select stories that are statistically representative of their prevalence. Child sexual abuse is not isolated. In fact, many more cases of CSA go unreported than those we read about. Strictly episodic narratives do not inspire readers to consider the issue in a broader social context.
